Blue Iris: The Color for 2008

December 21, 2007

As marketers, we know that the colors we choose to represent us, help individuals identify us. Many companies, like Coca-Cola go so far as to trademark their color. Some companies are identifiable by color alone.

I recently had a case of mistaken identity in the airport. I was watching a commercial, but heard no sound. Based on color, I was certain it was a commercial for Tiffany & Co. but wasn’t sure how or when it would payoff. See if you have the same experience by watching the Commercial. Did you think it was an Ad for Tiffany?

Pantone, regarded as the color authority by marketers, has selected their color of the year. To read the story on their selection, click here: “Blue Iris: A mix of blue and purple that suggests dependability and magic.