Clients seek counsel from agencies every day for critical challenges and problems.
Tactical v. Strategic Buyers
Tactical buyers come to us with marketing projects and one-off initiatives, ordinarily in the hope that more leads will start coming in. They are often looking for:
- A better user experience on their website
- A lead generation program for the Q3 launch
- A better corporate video
Strategic buyers understand that truly strategic agencies can do more important things in helping them shape their brand and value in the market. They have framed their business challenges expecting that the agency will know how and why marketing can address things like:
- Business growth and escalation outpacing the current brand position
- Business stagnation including lack of market diversity or relevance
- Category creep and the evolution of their offering into one or many new spaces with distinct competitors and sales challenges
Growing Agencies Understand the Challenges of Growth
One of the reasons our strategic clients appreciate our position on the Inc. 5000 is that they know we understand growth. We know the challenges of scale and how new people and new offerings can strain the brand both inside and outside the company.
Growth minded people and organizations are long-term thinkers who understand that today’s brand position and tactics help next quarter’s revenue, but may not deliver on next year’s growth plan. Certainly, the objectives of this quarter and this year cannot be overlooked, but they must be connected to a longer-term market and growth plan.
When your agency can speak to you in your language about—the sales plan, the territory challenges, the channel confusion, the exponentially growing new sector, the difficulty in simplifying the value proposition across an increasing landscape of opportunity—it’s a relief. It’s not only convenient and heartening, but it also expedites getting your brand to market quickly in new ways.
Modo Modo Agency is proud for the third year to be named to the Inc. 5000 because it is validation that a commitment to being relevant to growing, thriving brands contributes to our own growing thriving business. Some clients like to see our creative awards, but our long-term strategic clients—themselves ascending the Fortune 500 and the Inc. 5000—understand and appreciate that this commitment and acknowledgment indicates a discipline-focus that pays dividends in their own business’ day in and day out.
If you’re on “the list,” ascending it or aspiring to be next year’s breakout addition, we’d love to talk to you.