Marketing Madhouse with Moira Vetter

S1E3 – B2B Marketing, Demand Gen & The Role of Content

June 14, 2023

Host Moira Vetter and guest Laura Trotter, CMO of Equifax US Information Solutions, dig into the complexities of B2B marketing and creating content that performs. They discuss the importance of content in complex sales, innovating alongside customers, and combatting “New Week, New Channel” Syndrome, and more.

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