Modo Modo Agency, Hi We're Modo Modo

We are an award-winning B2B agency

We have helped over 200 firms, from Fortune 10 companies to high-growth ventures, target, capture and grow their market.

Our awards

If you are going to do it, well, do it. And do it well.

2024

AMY Award
  • Purpose-Driven Marketing
Hermes Awards
  • Platinum, Strategic Campaigns, Product Launch
  • Platinum, Pro Bono
  • Gold, Website Redesign
  • Gold, Strategic Campaigns, Integrated Marketing Campaign
  • Gold, Advertising, Direct Mail Piece
Cobb County Chamber of Commerce
  • 2024 Top 25 Small Businesses
Agency Spotter
  • Top 100 Design Agencies
  • Top 100 Branding Agencies
Summit Emerging Media Award
  • Leader Award, Integrated/360 Campaign
  • Innovator Award, Integrated/360 Campaign
AMY Award
  • Purpose-Driven Marketing
Hermes Awards
  • Platinum, Strategic Campaigns, Product Launch
  • Platinum, Pro Bono
  • Gold, Website Redesign
  • Gold, Strategic Campaigns, Integrated Marketing Campaign
  • Gold, Advertising, Direct Mail Piece
Cobb County Chamber of Commerce
  • 2024 Top 25 Small Businesses
Agency Spotter
  • Top 100 Design Agencies
  • Top 100 Branding Agencies
Summit Emerging Media Award
  • Leader Award, Integrated/360 Campaign
  • Innovator Award, Integrated/360 Campaign
Inc.
  • 2023 Inc. 5000 Winner
  • 2023 Inc. Power Partner Award
Chief Marketer 200
  • Top 200 Marketing Agencies of 2023
U.S. Chamber of Commerce
  • 2023 Top 70 Small Businesses in America
Atlanta Business Chronicle
  • 2023 Leaders in Corporate Citizenship Awards – Executive Champion
  • Top 25 Largest Advertising & Marketing Firms
American Marketing Association
  • 2023 Lifetime Achievement Award, Moira Vetter, CEO
dotCOMM Awards
  • Gold, Recruitment Video
  • Gold, Motion Graphics / Video Creativity
  • Honorable Mention, Business-to-Business Website
AMY Awards
  • Digital – Programmatic, Finalist
Cobb County Chamber of Commerce
  • 2023 Top 25 Small Business of the Year
  • 2023 Women-Owned Business of the Year
GoBeyondProfit
  • 2023 In Good Company Report
Agency Spotter
  • Top 100 Branding Agencies
Design Rush
  • Top Creative Agencies in Georgia
GWBC LACE Awards
  • 2023 Trailblazer Award – Cat. III – $5M to $10M
State of Georgia, Secretary of State
  • Outstanding Georgia Business Award
AMY Award
  • B2B Integrated Campaign
AMY Finalist
  • Visual Branding/Identity
Agency Spotter
  • Top 100 Branding Agencies
  • Top 100 Design Agencies
  • Top 100 Marketing Agencies
Chief Marketer 200
  • Top 200 Marketing Agencies of 2022
NAWBO
  • 2022 Woman Business Owner of the Year
Atlanta Business Chronicle
  • 2022 Healthiest Employers
  • Top 25 Largest Advertising & Marketing Firms
GWBC
  • 2022 LACE Trailblazer of the Year Nominee
Inc.
  • 2022 Power Partner Award
Atlanta Business Chronicle
  • Top 25 Largest Advertising & Marketing Firms Atlanta
AMY Finalist
  • Visual Brand & Identity
Chief Marketer 200
  • Top Marketing Agencies of 2021
Agency Spotter
  • Top 100 Branding Agencies
  • Top 100 Design Agencies
Forbes Next 1000
  • Founder & CEO Moira Vetter
AMY Award
  • B2B Integrated Marketing
Atlanta Business Chronicle
  • Top 50 Largest Advertising & Marketing Firms Atlanta
Agency Spotter
  • Top 100 Branding Agencies
  • Top 100 Design Agencies
Chief Marketer
  • CM200 – Top 200 Marketing Agencies
Inc. 5000
  • 2019 Inc. 5000 Winner
Entrepreneur 360
  • 2019 Entrepreneur 360
Chief Marketer
  • CM200 – Top 200 Marketing Agencies
AMY Award
  • Visual Identity | B2B
AMY Finalist
  • B2B Integrated Marketing
Agency Spotter
  • #1 on the Top 30 Marketing Agencies
  • Top 20 Digital Agencies in Atlanta
  • Top 30 Design Agencies
  • Top 20 Web Design Agencies
  • Top 50 Branding Agencies
Expertise
  • 2019 Top 20 Best Advertising Agencies Atlanta
W3 Awards
  • Gold | General Website Categories-Education
  • Gold | General Website Categories-Consumer Goods
  • Silver | General Website Categories-Manufacturing
  • Silver | General Website Categories-Professional Services
Atlanta Business Chronicle
  • Top 50 Largest Advertising & Marketing Firms Atlanta
Davey Awards
  • GOLD | Websites Manufacturing
  • SILVER | Integrated Campaign Marketing Effectiveness
  • SILVER | Websites Schools/Universities
  • SILVER | Websites Other
Inc. 5000
  • 2018 Inc. 5000 Winner
AMY Finalist
  • Direct Mail – Dimensional Mailer
Atlanta Business Chronicle
  • Top 50 Largest Advertising & Marketing Firms Atlanta
Expertise
  • Top 20 Advertising Agencies Atlanta
dotCOMM Awards
  • Platinum | Video for the Web, Short Form
  • Platinum | Video for the Web, How -To Series
  • Gold | Website, Redesign
  • Gold | Website Element, Landing Page
  • Honorable Mention | Website, Professional Service
  • Honorable Mention | Online Media Design, eCommunication
Agency Spotter
  • Top 20 Branding Agency
  • Top 20 Web Design Agency
Hermes Creative Awards
  • Platinum, Integrated Marketing Campaign
  • Platinum, Advertising, Direct Mail
  • Honorable Mention, Pro Bono
  • Platinum, Interactive Media | Video Creativity , Animation
  • Gold, Interactive Media | Video Creativity , Writing
Enterprising Women Magazine
  • Enterprising Women Champion
Summit Creative Awards
  • Gold | Video Promotion
  • Bronze | B2B Website
Agency Spotter
  • Top 50 Digital Agencies
  • Top 50 Design Agencies
TiE Atlanta
  • TiE Atlanta Entrepreneur of the Year
Stevie Award
  • Female Entrepreneur of the Year
Davey Awards
  • Silver | Online Video Series
  • Silver | Corporate Identity Logos
  • Silver | Design & Print Collateral
  • Silver | Promotional Specialty Item
Inc. 5000
  • 2017 Inc. 5000 Winner
Atlanta Business Chronicle
  • 2017 Best Place To Work Winner
  • Top 50 Advertising & Marketing Firms
AMY Awards
  • Web & Interactive Marketing | Lead Generation/ecommerce
AMY Finalist
  • Integrated Marketing | B2B
Agency Spotter
  • Top 10 Atlanta Digital Agency
  • Top 20 Atlanta Marketing Agency
  • Top 20 Atlanta Design Agency
Expertise
  • Top 20 Atlanta Advertising Agency
PRINT Magazine Regional Design Annual 2017
  • Regional Winner, 2017 Print Regional Design Annual
Telly Awards
  • Bronze, Film/Video | Commercials, Marketing in General (Small Budget)
Summit Emerging Media Award
  • Visionary Award, Multimedia Campaign
  • Innovator Award, Website
dotCOMM Awards
  • Platinum | Video for the Web, Nonprofit
  • Platinum | Website, Graphic Design
  • Gold | Website, Marketing, PR, Advertising, Digital Agency
  • Gold | Video for the Web, Design How-To Video Series
  • Honorable Mention | Website, Professional Services
  • Honorable Mention | Website, Business to Business
W3 Awards
  • Gold | General Website Categories Insurance
  • Gold | General Website Categories Self Promotion
AMY Awards
  • Direct Mail Marketing
  • Integrated Marketing Campaign – General Market B2B
MarCom Awards
  • Platinum Award, Website, Marketing, PR, Advertising Agency
  • Platinum Award, Web Video, Self-Promotion
  • Gold Award, Website, Business-to-Business
  • Gold Award, Website, Redesign/Remodel
  • Gold Award, Website, Web Content
  • Gold Award, Print Design, Direct Mail/Dimensional Mailer
  • Gold Award, integrated Marketing Campaign
  • Honorable Mention, Radio, Single Spot
Business Marketing Association B2 Awards
  • Microsite – Award of Excellence
  • Dimensional Direct Mail – Winner
Hermes Creative Awards
  • Platinum, Video, Medical
  • Platinum, Video, YouTube Video
  • Gold, Integrated Marketing Campaign
  • Gold, Website, Professional Service
  • Gold, Video, Self-Promotion
  • Honorable Mention, Video, YouTube Video
  • Honorable Mention, Advertising, Tradeshow
Horizon Interactive Awards
  • Gold, Print | Brochure
Communicator Awards
  • Gold Award of Excellence, Websites, Computer/IT Software
  • Silver Award of Distinction, Websites, Visual Appeal
Horizon Interactive Awards
  • Gold, Websites | Corporate & B2B
  • Silver, Websites | Corporate & B2B
  • Bronze, Websites | Advocacy & Non-Profit
  • Winner | Distinguished Agency/Developer
AMY Awards
  • Visual Branding/Identity B2B
  • Integrated Marketing Campaign B2B
AMY Finalist
  • Web & Interactive Marketing | Brand Awareness
  • Event Marketing | Event > $100k Investment
Ava Digital Awards
  • Platinum Award | Website | Business to Business
  • Platinum Award | Advertising | Display, Pop-Ups, Banners
  • Platinum Award | Interactive Communications | eBrochure
  • Gold Award | Advertising | Display, Pop-Ups, Banners
  • Gold Award | Website | Business to Business
MarCom Awards
  • Platinum Award | Video/Film | Marketing Product or Service
  • Platinum Award | Web Video | Medical
  • Platinum Award | Direct Marketing | Brochure
  • Platinum Award | Print Creativity | Self-Promotion
  • Gold Award | Digital Media | Microsite
  • Honorable Mention | Video/Film | Informational
  • Honorable Mention | Environmental | Pro Bono
  • Honorable Mention | Infographic Poster
Summit Creative Awards
  • Gold | B2B Direct Marketing
Communicator Awards
  • Gold Award of Excellence | Websites | Computer/IT Software
  • Silver Award of Distinction | Websites | Visual Appeal
Horizon Interactive Awards
  • Gold | Websites | Corporate & B2B
  • Silver | Websites | Corporate & B2B
  • Bronze | Websites | Advocacy & Non-Profit
  • Winner | Distinguished Agency/Developer
AMY Awards
  • Agency Marketer of the Year
  • Integrated Marketing Campaign B2B
AMY Finalist
  • Visual Branding & Identity B2C
  • Tradeshow Event > $100K
Summit Emerging Media Award
  • Leader Award, Product/Service Video
  • Innovator Award, B2B Product Website
  • Innovator Award, Visual Design – App Brand Identity
IPPA
  • Book Illustration Design
Turknett Leadership Character Awards
  • Finalist, Moira Vetter
Oxford Center
  • Entrepreneur of the Year Finalist, Moira Vetter
Atlanta Business Chronicle
  • Women Who Mean Business, Moira Vetter
TAG Marketing
  • B2B Marketing Executive of the Year Finalist, Moira Vetter
Pixie Awards
  • Visual Effects
AMY Finalist
  • Visual Branding & Identity B2B
  • Direct Mail Marketing
  • Web & Interactive Marketing, Brand Awareness
International Davey Awards
  • Gold, Direct Mail – Business-to-Business
  • Silver, Websites, Education
  • Silver, Online Advertising & Marketing, Display Advertising B-to-B
  • Silver, Online Advertising & Marketing, Display Advertising B-to-B
  • Silver, Print – Brochure
  • Silver, Print – Other – Book
  • Silver, Mobile Websites – Business
W3 Awards
  • Silver Award, Banner Campaign – Publishing
  • Silver Award, Landing Page – Publishing
  • Silver Award, Landing Page – Professional Services
Creativity 43rd Print & Packaging Competition
  • Gold Award, Publications – Book Design, Jacket or Cover, Single Unit
  • Gold Award, Print – Brochure, Business to Business, Single Unit
  • Silver Award, Category: Print – Dimensional Promotion, Single Unit
  • Honorable Mention, Publications – Magazine Ad, B2B, Single Unit
  • Honorable Mention, Print – Dimensional Promotion, Single Unit
  • Honorable Mention, Print – Direct Mail, Single Unit
Summit Creative Award
  • Gold, Logo Redesign
  • Silver, B2B Direct Marketing – 3-D
  • Bronze, Non-Profit Website
  • Bronze, B2B Product/Services Brochure
  • Bronze, B2B Direct Marketing – 3-D
Hermes Creative Awards
  • Platinum Award, Publications/Brochure
  • Gold, Advertising/Direct Mail Piece
  • Gold, Design/Logo
  • Honorable Mention, Pro Bono
  • Honorable Mention, Advertising/Direct Mail Piece
Communicator Awards
  • Gold Award of Excellence, Environmental Advertising
  • Silver Award of Distinction, Online Advertising & Marketing, Email Marketing
  • Silver Award of Distinction, Websites, Education
  • Silver Award of Distinction, Websites, Education
  • Silver Award of Distinction, Websites, Pharmaceuticals
  • Silver Award of Distinction, Marketing/Promotion, Direct Mail
  • Silver Award of Distinction, Marketing/Promotion, Direct Mail
  • Silver Award of Distinction, Public Service/Pro Bono
American Web Design Awards
  • Website, B2B
  • Website, Non-Profit
  • Website, Announcements/Invites
AMY Awards
  • Integrated Marketing Campaign, Business-to-Business
AMY Finalist
  • Digital Advertising
  • Direct Mail Marketing, 3D
  • Direct Mail Marketing, 3D
International Davey Awards
  • Best in Show, Promotional – Specialty Item
  • Silver, Websites, Professional Services
  • Silver, Outdoor/Environmental – Signage/Environmental Graphics
American Graphic Design Awards
  • Logo
  • Logo
  • Website Design
  • Public Service & Pro Bono, Event Campaign Branding & Design
  • Self-Promotion, Dimensional Mailer
Summit Marketing Effectiveness Awards
  • Silver, B2B Service, Digital Marketing
Summit Creative Award
  • Silver, Self-Promotion Print Advertising
  • Bronze, B2B Direct Marketing – Flat Single
  • Bronze, Self-Promo Invite/Holiday Card/Announcement
Communicator Awards
  • Silver Award of Distinction,Corporate Identity – Logo
  • Silver Award of Distinction, Film/Video, Corporate Image
  • Silver Award of Distinction, Marketing Direct Mail
  • Silver Award of Distinction, Marketing Direct Mail
American Web Design Awards
  • Website, Non-Profit
  • Website, Announcements/Invites
AMY Awards
  • Direct Mail Marketing, 3D
AMY Finalist
  • Integrated Marketing Campaign, Business-to-Business
  • Direct Mail Marketing, 3D
  • Web and Interactive Marketing, Brand Awareness
  • Search Marketing SEO
MarCom Awards
  • Platinum Award, Direct Mail/Brochure
  • Platinum Award, Microsite
  • Platinum Award, Writing/Web Copy
  • Gold Award, Direct Mail/Dimensional Mailer
  • Gold Award, Annual Report, Pro Bono
  • Gold Award, Tradeshow Exhibit
  • Gold Award, Writing/Other
  • Honorable Mention, Brochure/Catalog
  • Honorable Mention, Website, Pro Bono
Phoenix Award
  • Marketing Business to Business, Products
International Davey Awards
  • Gold Award, Direct Mail, Business to Business
  • Gold Award, Direct Mail, Business to Business
  • Silver Award, Websites, Copy/Writing
  • Silver Award, Print Campaign, Business to Business
W3 Awards
  • Silver Award,Landing Page – Manufacturing
  • Silver Award, Web Copywriting
  • Silver Award, Microsite – Self-Promotion
Creativity 41st Print & Packaging Competition
  • Honorable Mention, Dimensional Promotion, Single Unit
American Graphic Design Awards
  • Direct Mail & Direct Response, Dimensional Mailer
  • Internet Design, Web Design
  • Self-Promotion, Dimensional Mailer
Summit Marketing Effectiveness Awards
  • Platinum, New Product/Service Introduction
  • Silver, Business to Business Product
Communicator Awards
  • Gold Award of Excellence, Business/Trade Publication Ad
  • Silver Award of Distinction, eNewsletter
  • Silver Award of Distinction, Websites, Copy or Writing
  • Silver Award of Distinction, Marketing/Promo, Announcement
  • Silver Award of Distinction, Marketing, Self-Promotion
  • Silver Award of Distinction, Marketing/Promotion, Design
American Web Design Awards
  • Website, B-to-B
  • Website, Self-Promotion
  • Website, Miscellaneous
Summit Creative Award
  • Gold, Self-Promotion Campaign
  • Bronze, Complete Branding Package
  • Bronze, B2B Trade Publication Advertising
Hermes Creative Awards
  • Platinum Award, Writing/Web Copy
  • Gold, Design/Web Site Overall
  • Honorable Mention, Microsite
AMY Awards
  • Visual Branding & Identity B2B
  • Event Marketing – Under $100K
AMY Finalist
  • Integrated Marketing Campaign
Communicator Awards
  • Gold Award of Excellence, Company Overview Brochure
  • Gold Award of Excellence, Marketing Self-Promotion
  • Silver Award of Distinction, B2B Brochure
  • Silver Award of Distinction, Copy/Writing Brochure
Summit Creative Award
  • Silver, Self-Promotion Brochure/Mailer
  • Bronze, Self-Promo Invite/Holiday Card/Announcement
Summit Emerging Media Award
  • Leader Award, E-Zine/Newsletters
  • Leader Award, Best Copy/Writing
Ava Awards
  • Platinum Award, Video, Marketing
  • Platinum Award, Video, Medical/External
International Davey Awards
  • Silver Award, Websites/Virtual Tradeshow
W3 Awards
  • Silver Award, Web Copywriting
MarCom Awards
  • Platinum Award, Microsite
  • Platinum Award, Video/Film-making/Marketing
  • Gold Award, DVD/CD/Other
  • Gold Award, Brochure/Pamphlet
  • Honorable Mention, Writing/Advertorial
  • Honorable Mention, Marketing/Promotion/Post Card
Fastest Growing Women-Owned Firms
  • Atlanta Business Chronicle
Creativity Print & Packaging Competition
  • Silver Award, Cards & Invitations
  • Honorable Mention, Brochure – B2B
  • Honorable Mention, T-shirts/Caps/Apparel
American Graphic Design Awards
  • Dimensional Mail Campaign
  • Advertisement
  • Self-promotion Holiday Card
  • Self-promotion Mailer
Summit Marketing Effectiveness Awards
  • Silver, Business to Business
American Web Design Awards
  • Website
  • Pro Bono Website
AMY Awards
  • Integrated Marketing Campaign
AMY Finalist
  • Visual Branding/Identity
  • Integrated Marketing Campaign
PIAG Print Excellence Competition
  • Best in Category
MarCom Platinum Award
  • Company Overview Brochure
  • Brochure Writing
  • Logo Design
  • Pro Bono Event Marketing
PRINT Magazine Regional Design Annual
MarCom Gold Award
  • Business to Business Brochure
  • Pro Bono Website
  • Brochure Design
  • Web Copywriting
  • Writing
  • News Article Writing
Service Industry Advertising Awards (SIAA)
  • Silver Winner, Brochure
  • Merit Winner, Publications/External
American Graphic Design Awards
  • Internet Design
  • Public Service + Pro Bono Projects
  • Sales Promotion + Sales Kits
AMY Awards
  • 2008 AMY Finalist, Brand Identity

We won an award every 15 business days for 15 years.

We've won over 311+ awards from branding to digital to direct response and more. Basically, an award every 15 days for 15 years.

Join Modo Modo Agency

We’re always looking for great talent. If you’re interested in a career at Modo Modo Agency, we’d be happy to review your résumé!

We make exceptions for great talent, so if you don't see your ideal position above, still send us your résumé!

Email Us

Moira Vetter

CEO & Model Modo Modo’er

Moira Vetter didn't get serious about business until third grade. Thirty years & hundreds of clients later, her marketing counsel generates revenue and impact for serious brands.

Behind every great organization is a first-class, buck stopper.

Moira founded Modo Modo Agency in 2007 after holding nearly every position on the agency org chart and doing time client-side in technology and healthcare.

She is a Forbes contributor, the author of AdVenture, and serves on the AMA Executive Advisory Board and the Zoo Atlanta Conservation Society. She has won the AMA Atlanta Agency Marketer of the Year award, an inaugural Atlanta Business Chronicle Women Who Mean Business award & an Enterprising Woman Entrepreneur of The Year award.

Nonprofessional claim to fame

Singer for 90s pop band Whirligig. Their hit "I Work With an Idiot," featuring Vetter on lead vocals, was played on 99X.

Melissa Nordin

Director of Media

Passionate about connecting brands with the right audiences, Melissa is a proven expert at driving results by developing & executing strategic media programs.

Before landing at Modo Modo, she led and grew the media departments at Blue Sky Agency and Ames Scullin O’Haire (ASO). She also spent time at Ogilvy & Mather and Merkley Newman Harty in New York, managing multi-million-dollar campaigns for consumer telecom, food & beverage, and international luxury textile companies.

As our Director of Media, Melissa applies big-budget consumer campaign management to niche markets in crafty ways to support the unique needs of our B2B clients. She loves aligning audience needs with the nuances of each media platform, leveraging data to build an effective and optimized media mix.

Nonprofessional claim to fame

Melissa can play three musical instruments and briefly majored in music in college.

Lo DeRamus

Director of Account Service

Seasoned Account Director with over a decade of experience at ad agencies leading award-winning, omnichannel campaigns for B2B and B2C Companies. A highly motivated leader who excels in marketing strategy and implementation. A strategic and creative-thinker passionate about leveraging my expertise to nurture growth - of portfolios, people, and brands.

Nonprofessional claim to fame

Lo plans luxury events and was featured in numerous wedding publications.

Kari Hiner

Associate Creative Director

Kari is a thinker and self-proclaimed “creative doer.” From SaaS to healthcare to engineering, she finds inspiration and delight in the diverse complexities that accompany B2B. Her curiosity and understanding of clients’ businesses combine with a passion for smart design and storytelling to craft strategic, award-winning work that does more than just look good—it works.

Extending her passion beyond Modo, Kari serves on the board of AMA Atlanta as VP of Creative. She's always looking for opportunities to share her perspective of how creative strategy plays an integral role in even the most obscure corners of the marketing world.

Nonprofessional claim to fame

Kari took home 1st place in the 2014 SCAD Sidewalk Chalk Arts Festival in Savannah, GA.

Kirk Wells

Associate Creative Director

Kirk is larger than life—and not just because he’s our tallest employee. He is an artist and artisan at his core; a true visual and creative thinker.

Kirk has 15 years’ agency experience and 11 years’ experience with Modo Modo. He has a BFA in graphic design and was an invaluable collaborator with Moira Vetter on AdVenture—for which he received the Ben Franklin Award for illustration. He has helped shape the visual aesthetic of Modo Modo from our founding and has been a huge contributor to the company we have become.

Before Kirk started designing brand systems and concepting campaigns, he was catching passes and blocking tackles as a tight end for the Florida Gators. You might have even seen him score a touchdown in Sugar Bowl X.

Nonprofessional claim to fame

He won $600 on an episode of Cash Cab in NYC.

Allen Hsu

UX Design Lead

Allen is the UX Design Lead at Modo Modo Agency, focused on the latest design trends and rapidly evolving development technologies impacting the interactive space. As a hybrid designer and developer, he carries a project from conception to design to development and testing.

Ever the world explorer, Allen was born in Houston, raised in Taipei, Taiwan, graduated from school in Montreal, Quebec, and finally settled in Atlanta to pursue his creative and development passions. Now, he uses his multicultural background to design and execute digital campaigns that connect with diverse global audiences.

Nonprofessional claim to fame

Allen was once a contracted musician who has produced music for TV and internet commercials.

Khoi Ta

Resource & Delivery

Khoi is a master juggler and a wearer of many hats. On any given day, he can be found routing projects, cooking up a gourmet meal in the Modo Modo kitchen, behind the camera during an in-house photoshoot, coordinating vendors, and/or just about anything else you can think of. He joined the team in 2012 on the Account Service side of the biz. A few years later, he found his calling in studio management, and has been keeping projects moving efficiently through the agency ever since.

Khoi is fluent in Vietnamese and is a graduate of Georgia State University, where he majored in marketing and managerial sciences. In his spare time, he loves to cook and enjoys spending time with his niece and nephew.

Nonprofessional claim to fame

Khoi is the current Modo Modo ping pong champion and resident documentarian.