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Podcast

Episode 3 – B2B Marketing, Demand Gen & The Role of Content

Marketing Madhouse with Moira Vetter

Host Moira Vetter and guest Laura Trotter, CMO of Equifax US Information Solutions, dig into the complexities of B2B marketing and creating content that performs. They discuss the importance of content in complex sales, innovating alongside customers, and combatting “New Week, New Channel” Syndrome, and more.

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About Marketing Madhouse

Join Moira Vetter, CEO of Modo Modo Agency and host of 'Marketing Madhouse,' for insightful interviews with leaders from numerous industries and well-known brands. The marketing landscape is ever-evolving so tune in and get the latest insights to success.

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