In this episode, host Moira Vetter speaks with Sandy Jap, the Sarah Beth Brown Endowed Professor of Marketing at Emory University’s Goizueta Business School. Sandy shares insights from her book Partnering with the Frenemy, which examines the boundaries of trust in both personal and professional relationships. They talk about the evolution of direct selling and how social media and influencer marketing has changed our relationships with brands.
Episode Guest: Sandy Jap, the Sarah Beth Brown Endowed Professor of Marketing at Emory University’s Goizueta Business School
About Marketing Madhouse
Join Moira Vetter, CEO of Modo Modo Agency and host of 'Marketing Madhouse,' for insightful interviews with leaders from numerous industries and well-known brands. The marketing landscape is ever-evolving so tune in and get the latest insights to success.
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