{"id":3164,"date":"2023-05-08T20:20:54","date_gmt":"2023-05-08T20:20:54","guid":{"rendered":"https:\/\/modomodoagency.com\/?p=3164"},"modified":"2023-05-08T20:20:54","modified_gmt":"2023-05-08T20:20:54","slug":"thriving-in-transformation-skills-for-marketers-today","status":"publish","type":"post","link":"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/","title":{"rendered":"Episode 2 &#8211; Thriving in Transformation: Skills for Marketers Today"},"content":{"rendered":"\n<p>We explore skills marketers must have to survive transformation. Host Moira Vetter and guest Allyson Burroughs, VP of Brand Digital Engagement and Communications for Ricoh USA, share insights on how generalists and specialists thrive by tuning into their curiosity. They also discuss how to keep global organizations agile, the challenges of talent acquisition today, and random ramblings about marketing greatness.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/modomodoagency.com\/blog\/wp-content\/themes\/modo\/podcasts\/Marketing-Madhouse_Thriving-in-Transformation_Skills-for-Marketers-Today.mp3\"><\/audio><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We explore skills marketers must have to survive transformation. Host Moira Vetter and guest Allyson Burroughs, VP of Brand Digital Engagement and Communications for Ricoh USA, share insights on how generalists and specialists thrive by tuning into their curiosity. They also discuss how to keep global organizations agile, the challenges of talent acquisition today, and <a href=\"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Episode 2 &#8211; Thriving in Transformation: Skills for Marketers Today<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[],"class_list":["post-3164","post","type-post","status-publish","format-standard","hentry","category-podcasts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 2 - Thriving in Transformation: Skills for Marketers Today - Insights | Modo Modo Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 2 - Thriving in Transformation: Skills for Marketers Today - Insights | Modo Modo Agency\" \/>\n<meta property=\"og:description\" content=\"We explore skills marketers must have to survive transformation. Host Moira Vetter and guest Allyson Burroughs, VP of Brand Digital Engagement and Communications for Ricoh USA, share insights on how generalists and specialists thrive by tuning into their curiosity. They also discuss how to keep global organizations agile, the challenges of talent acquisition today, and ... Episode 2 &#8211; Thriving in Transformation: Skills for Marketers Today\" \/>\n<meta property=\"og:url\" content=\"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/\" \/>\n<meta property=\"og:site_name\" content=\"Insights | Modo Modo Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/modomodoagency\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-08T20:20:54+00:00\" \/>\n<meta name=\"author\" content=\"Moira Vetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@modomodoagency\" \/>\n<meta name=\"twitter:site\" content=\"@modomodoagency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moira Vetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/\",\"url\":\"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/\",\"name\":\"Episode 2 - Thriving in Transformation: Skills for Marketers Today - Insights | Modo Modo Agency\",\"isPartOf\":{\"@id\":\"https:\/\/modomodoagency.com\/blog\/#website\"},\"datePublished\":\"2023-05-08T20:20:54+00:00\",\"dateModified\":\"2023-05-08T20:20:54+00:00\",\"author\":{\"@id\":\"https:\/\/modomodoagency.com\/blog\/#\/schema\/person\/e7aa12bfa799ef62b31f1d7685e6a3dd\"},\"breadcrumb\":{\"@id\":\"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/modomodoagency.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Episode 2 &#8211; Thriving in Transformation: Skills for Marketers Today\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/modomodoagency.com\/blog\/#website\",\"url\":\"https:\/\/modomodoagency.com\/blog\/\",\"name\":\"Insights | Modo Modo Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/modomodoagency.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/modomodoagency.com\/blog\/#\/schema\/person\/e7aa12bfa799ef62b31f1d7685e6a3dd\",\"name\":\"Moira Vetter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/modomodoagency.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdc2e95c4f2c7489604fa8db058d029a2438b50038af67bdced6f811887db9d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdc2e95c4f2c7489604fa8db058d029a2438b50038af67bdced6f811887db9d3?s=96&d=mm&r=g\",\"caption\":\"Moira Vetter\"},\"url\":\"https:\/\/modomodoagency.com\/blog\/author\/moira-vetter\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Episode 2 - Thriving in Transformation: Skills for Marketers Today - Insights | Modo Modo Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/","og_locale":"en_US","og_type":"article","og_title":"Episode 2 - Thriving in Transformation: Skills for Marketers Today - Insights | Modo Modo Agency","og_description":"We explore skills marketers must have to survive transformation. Host Moira Vetter and guest Allyson Burroughs, VP of Brand Digital Engagement and Communications for Ricoh USA, share insights on how generalists and specialists thrive by tuning into their curiosity. They also discuss how to keep global organizations agile, the challenges of talent acquisition today, and ... Episode 2 &#8211; Thriving in Transformation: Skills for Marketers Today","og_url":"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/","og_site_name":"Insights | Modo Modo Agency","article_publisher":"https:\/\/www.facebook.com\/modomodoagency","article_published_time":"2023-05-08T20:20:54+00:00","author":"Moira Vetter","twitter_card":"summary_large_image","twitter_creator":"@modomodoagency","twitter_site":"@modomodoagency","twitter_misc":{"Written by":"Moira Vetter","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/","url":"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/","name":"Episode 2 - Thriving in Transformation: Skills for Marketers Today - Insights | Modo Modo Agency","isPartOf":{"@id":"https:\/\/modomodoagency.com\/blog\/#website"},"datePublished":"2023-05-08T20:20:54+00:00","dateModified":"2023-05-08T20:20:54+00:00","author":{"@id":"https:\/\/modomodoagency.com\/blog\/#\/schema\/person\/e7aa12bfa799ef62b31f1d7685e6a3dd"},"breadcrumb":{"@id":"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/modomodoagency.com\/blog\/2023\/05\/thriving-in-transformation-skills-for-marketers-today\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/modomodoagency.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Episode 2 &#8211; Thriving in Transformation: Skills for Marketers Today"}]},{"@type":"WebSite","@id":"https:\/\/modomodoagency.com\/blog\/#website","url":"https:\/\/modomodoagency.com\/blog\/","name":"Insights | Modo Modo Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/modomodoagency.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/modomodoagency.com\/blog\/#\/schema\/person\/e7aa12bfa799ef62b31f1d7685e6a3dd","name":"Moira Vetter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/modomodoagency.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdc2e95c4f2c7489604fa8db058d029a2438b50038af67bdced6f811887db9d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdc2e95c4f2c7489604fa8db058d029a2438b50038af67bdced6f811887db9d3?s=96&d=mm&r=g","caption":"Moira Vetter"},"url":"https:\/\/modomodoagency.com\/blog\/author\/moira-vetter\/"}]}},"_links":{"self":[{"href":"https:\/\/modomodoagency.com\/blog\/wp-json\/wp\/v2\/posts\/3164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modomodoagency.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/modomodoagency.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/modomodoagency.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/modomodoagency.com\/blog\/wp-json\/wp\/v2\/comments?post=3164"}],"version-history":[{"count":0,"href":"https:\/\/modomodoagency.com\/blog\/wp-json\/wp\/v2\/posts\/3164\/revisions"}],"wp:attachment":[{"href":"https:\/\/modomodoagency.com\/blog\/wp-json\/wp\/v2\/media?parent=3164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/modomodoagency.com\/blog\/wp-json\/wp\/v2\/categories?post=3164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/modomodoagency.com\/blog\/wp-json\/wp\/v2\/tags?post=3164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}