Integrated Marketing
People Don’t Like the Term Full-Service Anymore, But They Absolutely Expect ‘It’.
Even if you’ve selected a best-of-breed specialist firm, that company needs to know how what they do connects to the other marketing activities you’ve invested in. You don’t need the list of 1,000+ programs we’ve activated to determine whether we’re the best partner. You need our commitment to discussing what we’re engaged to do, with everyone else you have doing something, to ensure that each vehicle and impression is moving your customers or consumers closer to purchase.
An Integrated Approach
An integrated approach includes every online and in-person ‘event’ that fans the flames of your prospects interests and urgency. It drives your approach beyond a matrix of activities toward a system of influence to improve your results.
Systems
Marketing promotion, marketing automation, sales automation, CRM
Channels
Digital, paid search, social, inbound, broadcast, events, and the good ole’ telephone
Disciplines
Branding, advertising, lead gen, content strategy, information visualization, video, experiential
Connecting the Dots to Accelerate Time to Market
You could stay awake at night wondering how much waste is leaching out of your precious, hard-fought annual marketing budget. You could second-guess your partners and waste time you could be spending getting to market, doing their work for them.
Or, you can simply engage a partner like Modo Modo that understands how the systems, channels and disciplines come together quickly for success. Then, we can build on that together.